How to Avoid Being Scammed When Renting a Luxury Property Online

Renting a luxury property for a dream vacation is an exciting prospect, but it can also be a breeding ground for scammers looking to prey on unsuspecting travelers.

To ensure a safe and enjoyable experience, it is crucial to be vigilant and employ various strategies to verify the legitimacy of the property and the villa rental company.

In this blog, we’ll explore several essential steps when booking a luxury property online to avoid scams.

Ensure You Speak to Someone

One of the first red flags when renting a luxury property online is the absence of direct communication with the property owner or rental company.

Scammers often avoid personal interactions, relying solely on messaging or email exchanges.

Always insist on speaking to a representative over the phone to discuss details, ask questions, and get a feel for the legitimacy of the business.

Our team at Exceptional Villas are always available to speak to guests by phone, in fact, we prefer to do this to truly understand the type of vacation you are looking for and showcase our expertise.

Look Up the Person’s Name and Company

Start your investigation by searching for the person’s name and the company they claim to represent. Utilize search engines and social media platforms to gather information about them.

Legitimate businesses and individuals typically have a digital presence that you can find through a quick search.

Find Reviews of the Property and the Company

Genuine reviews from previous guests can offer valuable insights into the property and the rental company’s reputation.

Look for reviews and testimonials from previous clients who have interacted with the person or company. Trusted review platforms like Google, Yelp, or Trustpilot can offer valuable feedback from others who have had similar experiences. A lack of reviews or negative reviews that warn against potential scams should raise red flags.

Ensuring you book with a reputable company is paramount regarding vacation rentals. Read their reviews and use sites like Trustpilot to ensure they are genuine. Ask for references from companies if you are in doubt.

Use Social Media Accounts

A reliable luxury property rental company is likely to have an active social media presence.

Check their social media accounts for recent updates, customer interactions, and user-generated content.

A legitimate company will engage with their audience and share valuable information related to their services.

Exceptional Villas’ Instagram Page shares insightful tips, advice and also their expert opinions on the properties they feature.

Do Some Website Analysis

When visiting the company’s website, pay attention to details like typos, outdated information, and unprofessional photographs.

Scammers often cut corners, leading to poorly designed websites that lack essential details.

Ask the Host Relevant Questions

Engaging the property owner with relevant questions is an effective way to gauge their authenticity. Ask about their personal experience with the property and the surrounding area. A genuine owner will provide thoughtful answers and share insights about the destination.

If it’s a villa rental company you are booking with, then ask the person you are speaking to if they have personally been to that destination and what they liked about the property.

Luxury villa rental companies like Exceptional Villas provide “expert reviews” on their properties to showcase that they have personally seen and rated the property.

Search the Property Address and Perform a Reverse Image Search

Scammers might use stolen images and descriptions from legitimate listings to create fake rental ads. Before making any payments, thoroughly search the property address using Google Maps and Street View to verify its existence.

Additionally, perform a reverse image search on the property photos to check if they appear elsewhere with different addresses and contact information.

Read more about how to do a reverse image search.

Check Out the Location

Authentic luxury property rental companies will not hesitate to share the location details once they know you are genuinely interested.

Use Google Maps and Street View to confirm that the property matches the description and images provided on the website. This step is crucial, especially if the owner is reluctant to disclose the location upfront.

Are They Experienced?

If you are booking through a reputable listing site like or, take advantage of the information provided regarding the owner’s experience. Longer tenure on the platform generally indicates a more experienced and trustworthy owner.

In the case of villa rental companies, it’s best to find out how long they are in business and what experience the person you are talking to has in this industry.

Thoroughly Review the Agreement/Contract for Your Peace of Mind

When planning a luxury vacation, examining the entire agreement before putting pen to paper is crucial. Verify that the agreement includes provisions to protect you if any issues arise with your booking.

Reputable companies typically have their comprehensive Terms and Conditions (T&Cs), booking conditions, and Frequently Asked Questions (FAQs) readily available on their website.

Familiarizing yourself with these details ensures that you clearly understand all the booking conditions and the extent of coverage the company provides. This precautionary step will grant you the confidence and peace of mind you deserve while preparing for your vacation.

Check for HTTPS Encryption

When booking a vacation rental online, ensuring the security of your personal information is of utmost importance. One crucial step in safeguarding your data is to confirm that you are using a secure booking site with HTTPS encryption.

Before proceeding with any vacation rental booking, carefully inspect the website’s URL in your browser’s address bar. If the site is HTTPS encrypted, it will display a padlock icon alongside the URL.

HTTPS stands for Hypertext Transfer Protocol Secure and ensures that any data you provide on the site, such as personal details and payment information, is transmitted securely.

Typos in the Description – A Telltale Sign

Unlike legitimate owners and reputable vacation rental companies, fraudsters often overlook proofreading their rental listings. Many scammers, especially those who don’t speak the local language, rely on online translation tools like Google Translate, leading to major typos and grammatical errors in their listings.

Always be cautious if you encounter a rental ad riddled with such mistakes, as it could be a red flag for a potential scam.

Request for Personal Data – Guard Your Information

Legitimate vacation rental providers rarely ask for copies of sensitive documents like your ID or details of your current employer.

If you are pressured to provide such personal data, be wary, as scammers may attempt to steal your information for nefarious purposes.

Suspicious Contact and Bank Details – Pay Attention

Pay close attention to the contact information provided by the vacation rental representative.

If the email address seems suspicious, with an unusual domain name or the representative insists on using an international payment service for the deposit, exercise extreme caution.

Scammers often use such tactics to hide their true identities and locations.

Time Pressure – Don’t Get Rushed

Reputable vacation rental providers will allow you sufficient time to consider the offer and complete the necessary paperwork without pressuring you into hasty decisions.

Conduct a background check

When dealing with unfamiliar individuals or companies in any business transaction, it’s essential to be cautious and perform due diligence. This is especially true when renting a vacation property online.

Conducting a thorough background check on the person and company involved to avoid potential scams can provide valuable insights.

Take Note of Warning Signs

Be attentive to any warning signs that may arise during your research. If the person or company seems evasive, fails to provide crucial information, or exhibits inconsistent details, it’s wise to be cautious and reconsider working with them.

Steps to take if you have been scammed:

Discovering that you’ve been scammed while booking a vacation can be distressing, but there are steps you can take to protect yourself and seek recourse.

If you made your reservation through a listing website like Vrbo or Airbnb, start by contacting them to inquire if your payment is protected against fraud.

Additionally, if you paid for the booking using a credit card, you might be eligible for protection under Section 75 of the Consumer Credit Act, which could offer reimbursement. For transactions made with a debit card, consider reaching out to your card provider about the possibility of reimbursement through their Chargeback scheme.

If you transferred money into another bank account, immediately contact your bank to explore potential options for recovering the funds. Taking these measures can help you navigate through the unfortunate situation and work towards resolving the issue.


Renting a luxury property online for your vacation can be a wonderful experience, but it’s crucial to take precautions and remain vigilant against potential scammers.

By following the steps outlined in this blog, such as communicating with the property owner directly, verifying reviews, analyzing social media presence, and confirming property details, you can significantly reduce the risk of falling victim to rental scams.

Listen to your intuition and avoid making hasty decisions if something seems off. If a property appears too good to be true, it likely is.

Remember, a little research and caution can lead to a truly enjoyable and worry-free vacation. Happy travels!

About Linda Browne

Linda is the General Manager for Exceptional Villas and has an in-depth knowledge of the travel industry. Linda's qualifications are in the area of business, marketing and tourism. Linda travels for much of the year inspecting all of our luxury villas; the majority of her time is spent in the Caribbean and Europe.

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